Auto vs exact
Start an Auto campaign so Amazon discovers keywords for you, and a Manual Exact campaign for controlled bids on the terms that convert.
Harvest and prune
Each week, promote converting search terms to Exact, and add terms that spend without selling as negative keywords.
Understand ACoS
ACoS is ad spend divided by ad sales. Know your break-even ACoS and keep spend below it as organic rank grows.
Be patient
Give campaigns a week or two to gather data before making big changes. Adjust bids gradually.
💡 Discover with Auto, control with Exact, and cut waste every week.