- FBA
- Fulfillment by Amazon — Amazon stores, packs and ships your products and handles returns and support.
- FBM
- Fulfillment by Merchant — you store and ship orders yourself instead of using Amazon fulfillment.
- ASIN
- Amazon Standard Identification Number — the unique ID for every product on Amazon.
- BSR
- Best Sellers Rank — a rank showing how well a product sells in its category; lower means more sales.
- ACoS
- Advertising Cost of Sales — ad spend divided by ad sales. Lower is more efficient.
- TACoS
- Total Advertising Cost of Sales — ad spend as a share of total (organic + ad) sales.
- PPC
- Pay-Per-Click — Amazon advertising where you pay when a shopper clicks your ad.
- A+ Content
- Enhanced brand content with rich images and text modules, available through Brand Registry.
- Buy Box
- The featured offer that wins the “Add to Cart” button on a product page.
- MOQ
- Minimum Order Quantity — the smallest quantity a supplier will produce or sell.
- Private Label
- Selling a product under your own brand, usually manufactured by a third-party supplier.
- Brand Registry
- Amazon’s program for trademarked brands, unlocking A+ content, stores and extra protection.
- FNSKU
- Fulfillment Network SKU — the barcode Amazon uses to identify your specific units in FBA.
- Listing
- The product page: title, bullets, description, images and keywords.
- Keyword
- A search term buyers type; targeting the right ones helps you rank and convert.
- Opportunity Score
- A combined score of demand, competition, margin and logistics used to rank products in AzonRadar.